QDP Rebrand
Overview
Quân Đạt began its journey in 1991 as a small workshop, gradually rising to become one of Southeast Asia’s most trusted names in façade engineering. For over three decades, the company has shaped skylines across Vietnam and the region with precision-built aluminium and glazing systems for high-rise buildings, airports, hotels, and industrial complexes. Quân Đạt’s transformation into QDP – Quân Đạt & Partners marks a bold shift in strategy—one driven by global ambition, technological advancement, and sustainable construction. With a renewed focus on people-first collaboration, the brand embraces a future where engineering precision meets human connection. Under the new vision “Crafting Excellence Together,” QDP is committed to setting new standards in façade solutions while continuing to build lasting value with partners around the world. With two state-of-the-art factories totaling 72,000m² and a team of over 600 professionals, QDP delivers more than 500,000m² of façade systems annually, backed by ISO and EPD certifications. Its expanding portfolio includes some of the region’s most iconic projects: Bitexco Financial Tower, Tan Son Nhat International Airport, Viettel HQ, CMC Creative Space, Regent Phu Quoc, Sathapana Tower, Wing Bank Tower, Norodom Business Tower, Chip Mong Tower, etc. Now entering a new chapter as QDP, the company continues to redefine façade excellence — blending local legacy with global ambition.
Visual Identity
Brand Development
Guidelines
Logo
QDP’s new logo marks a bold step into its future as a global façade partner, capturing the spirit of innovation and precision through an abstract, industrial minimal form. The slanted structure subtly integrates the letters Q, D, and P, creating a unique and instantly recognizable symbol. Its angular composition reflects both the architectural language of façade systems and QDP’s commitment to forward-thinking design. Purposefully designed for clarity and adaptability, the logo stands strong across every application — from technical drawings to global tenders — embodying QDP’s ethos of crafting excellence together.
Color
QDP’s extended color palette moves beyond its former identity, introducing a refined range of blues—from Deep Blue to Sky Blue—inspired by how the sky reflects and shifts across glass façades. This gradient-like system allows for greater flexibility and depth, seamlessly adapting across print, physical environments, uniforms, and digital interfaces.
Icon
QDP’s icon system adopts the same angular geometry and negative space technique as its logo, creating a cohesive, architectural visual language.
Typography
The QDP Font Family captures the brand’s balance of precision and presence. QDP Display, designed with NaN Foundry, features bold, angular letterforms inspired by the cuts and slants of architectural façades—ideal for headlines and standout visuals. Sharing the same characteristics, QDP Sans, a refined sans-serif built for clarity in long-form reading. With calm rhythm and high legibility across all sizes and modes, it brings quiet confidence to every application. Together, they form a modern, flexible system that reflects QDP’s spirit of innovation and craftsmanship. This custom numeric set is inspired by the angular cuts and slanted geometry of the QDP logo. Engineered with a bold, modular structure, the numbers mirror the brand’s architectural DNA while offering strong visual impact. Designed for internal use across uniforms, merchandise, and sports teams...
Digital
QDP’s digital experience is designed with a human-centric mindset—translating highly technical, industrial content into a clear, intuitive interface. From façade systems to product specs, every detail is presented with structured clarity, seamless navigation, and responsive layouts that work effortlessly across devices. By blending technical depth with user-friendly storytelling, the platform empowers architects, engineers, and partners to explore QDP’s world with confidence and ease. It’s not just about showcasing expertise—it’s about making it accessible.
Photography
QDP’s wayfinding system, film, and photography are all built around one core belief: people and partnerships are at the heart of everything we build. From directional signage to factory documentation, every visual and experiential element highlights the human hands, eyes, and minds behind each innovation. By focusing on real collaborators—engineers, workers, clients—QDP doesn’t just showcase products, it captures the shared pursuit of excellence. This human-centric lens ensures that even in an industrial context, the brand remains grounded, relatable, and deeply meaningful. It’s not just about façades—it’s about the people who craft them.
